Rhino-Rack was founded in 1992 by Rich Cropley in Australia with a simple belief that "life is better when we make space for adventure". Their mission is to create durable, world-ready outdoor gear that makes adventure accessible to everyone.
The company's history is built on "Aussie grit," a dedication to new discoveries, and a commitment to protecting nature. Their product line, which began with bull bars and has expanded to include the award-winning Pioneer platform, is born and proven in Australia. Rhino-Rack's focus on quality and innovation has allowed them to grow into a global brand, with products sold in over 60 countries.